Lecture Three Summary

* Media: Used is a social and cultural context (examining how technologies become media of communications)

Themes:
1. Virtual community: When people carry on public discussions to form webs of personal relationships

2. Individual identity: Experimenting by constructing and reconstructing the self- we self-fashion and self-create.

* Communications over the internet was centred on shared interests in the early days (early 90’s) however this has changed to an ego-centric social network (you become the common interest, the common thread- become networked individuals)

* Web 2.0- A new era in the web’s history (thinking in a new way) The term "Web 2.0" is commonly associated with web applications which facilitate interactive information sharing, folksonomy, interoperability, user-centered design and collaboration on the World Wide Web. Features include:

* When technology (such as web 2.0) is used in a social and cultural context= social media e.g. - web blogs, social networking websites, content sharing communities.

* Attention economy- advertising on certain websites (such as facebook) and what websites do to keep you browsing their page (facebook uses certain advertisements coinciding with people’s personal information)

* If there is a social media, where is the anti-social media (negative relationships, being connected to the people you dislike etc.)

* What role do we play on social media? Are you consumers or creators? As we can make content

Summary of lecture:
1. New media, understanding the concepts of virtual community/individual identity
2. Internet studies, understanding the idea of social media